Blue Forrest Farms

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Brief: While working at Phase One Co. A record label based out of New York City. She was designing album art, interactive promotional videos, merchandise, social media marketing collateral, and remodeling artist’s websites. Collateral such as short form videos, snap-chat geofilters, banners, timely posts, presets, etc. She created filters that were used at Summer Jam, a rap Music Festival. She was in charge of all design work for their two main labels: Uprise, an electronic dance music label, and EMG, a rap and hip hop label. She would sit in on photo shoots for press, adjusting lighting, studio operations, color balance, and other needs. She was responsible for leading creative meetings that operated in her labels. 

Software: Adobe Illustrator | Adobe Indesign | Adobe Photoshop | Adobe After Effects 

Brief: At ease is a concept design for organic cough drops. Made from the freshest ingredients to keep your mind, body, and soul at ease. She used Earth tones to keep a connection with the natural ingredients, and our primary clients. Using a hand drawn pattern creates a human connection between the buyer and the product. She kept the illustration full, but minimalistic at the same time. Designed to keep all senses of the consumer at ease from the feeling of the package, to the illustration, to the color choices.

Software: Adobe Illustrator | Adobe Photoshop | Adobe Indesign

Brief: I had to brand, design, develop, and package a seltzer water company. In doing so, I wanted to keep the design to the companies core values. Flow was created to keep you going, and going with the flow. She chose to illustrate a continuous pattern around the entire box to show uniform, natural flow, and create an identity system. She used the pattern as a call to action to the consumer. The purpose is for the viewer to pick it up immediately, turn it around, follow the pattern, and understand everything the company is about all before putting it in their cart. By incorporating a pattern into the main logo she  wanted to keep the consistency strong throughout the whole box. My intention was to make it strong enough to stand alone without any other text, a halfway mark in between a symbol and stand alone type. 

Software: Adobe Illustrator | Adobe Photoshop | Adobe Indesign | Procreate

Brief: Asana is a Health and Wellness Center that uses CBD as its main ingredient to promote organic, and all natural spa services and products. The spas goal is to bring you, back to you; by embodying the art and science of botanical and plant derivatives. Asana creates a sustainable and positive impact on your body. The Spas botanical usage and design connects the primary audience to the products they’re using to Asanas core beliefs. 

Asana embodies the art and science of botanical and plant derivatives. By combining natural elements to well known wellness practices it is creating a sustainable and positive impact on your body. A hand drawn illustration creates a human connection to the buyer and seller. Using the hemp leaf in the package it gives a sense of Hemp while being sly and minimalistic. 

Software: Adobe Illustrator | Adobe Photoshop | Adobe Indesign