Phase One Co.

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Brief: While working at Phase One Co. A record label based out of New York City. I was designing album art, interactive promotional videos, merchandise , social media marketing collateral, and remodeling artist’s websites. Collateral such as IGTV videos, snap-chat geofilters, banners, timely posts, presets, etc. I created filters that were used at Summer Jam, a rap Music Festival. I was in charge of all design work for their two main labels: Uprise, an electronic dance music label, and EMG, a rap and hip hop label. I would sit in on photo shoots for press, adjusting lighting, studio operations, color balance, and other needs. Among working in a professional setting I would be responsible for leading creative meetings that were dealt in my labels. 

Software: Adobe Illustrator | Adobe Indesign | Adobe Photoshop | Adobe After Effects 

Brief: At ease is a concept design for organic cough drops. Made from the freshest ingredients to keep your mind, body, and soul at ease. I used Earth tones to keep a connection with the natural ingredients, and our primary clients. Using a hand drawn pattern creates a human connection between the buyer and the product. I kept the illustration full, but minimalistic at the same time. Designed to keep all senses of the consumer at ease from the feeling of the package, to the illustration, to the color theory. A challenge I faced when originally designing the packaging was keeping it consistent with the pattern and the brand.

Software: Adobe Illustrator | Adobe Photoshop | Adobe Indesign

Brief: I had to brand, design, develop, and package a seltzer water company. In doing so, I wanted to keep the design to the companies core values. Flow was created to keep you going, and going with the flow. I chose to illustrate a continuous pattern around the entire box to show uniform, natural flow, and create an identity system. I used the pattern as a call to action to the consumer. Its purpose is for the viewer to pick it up immediately, turn it around, follow the pattern, and understand everything the company is about all before putting it in their cart. By incorporating a pattern into the main logo I wanted to keep the consistency strong throughout the whole box. My intention was to make it strong enough to stand alone without any other text, a halfway mark in between a symbol and stand alone type. 

Software: Adobe Illustrator | Adobe Photoshop | Adobe Indesign | Procreate